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5. How does your copy read? I remember my English teacher used to berate me because I had a tendency to write in a conversational tone. But if you want to come across as genuine and friendly, that's exactly how you should write. Write like you're talking to a friend, not like you're trying to impress your English teacher. It's okay to start your sentences with ands, buts, ors. It's okay if your sentences don't have a noun/verb match. It's also, okay to ask the reader a question. german sandals birkenstock Plastic surgical procedure is often a health related process to adjust Nike Air Max a person's look and ability to operate. Plastic surgeons try to boost a patients' look and self image through both reconstructive and cosmetic methods. It really is derived from your Greek word plastikos, which implies to type or mildew.
Celebrity chef Paula Deen Deen was dropped by Walmart, QVC, Smithfield Foods, Home Depot, Target and others in 2013 after a former employee sued her for racial discrimination. CLARY, AFP/Getty Images TIMOTHY A. CLARY, AFP/Getty ImagesSinger Lil Wayne lost a deal with PepsiCo in 2013 after the rapper made a crude reference to civil rights martyr Emmett Till in a song. Hernandez was later found guilty of first degree murder. But the biggest hit came from Nike, which ended both its personal sponsorship of the athlete and its relationship with his Livestrong cancer charity. Among them: AT and Gatorade, which dropped his endorsement deals. But while Kellogg's let his Frosted Flakes and Corn Flakes endorsement deals expire, Subway stood by him.
Subway restaurant spokesman Jared Fogle arrives at the world premiere of Maleficent at the El Capitan Theatre in Los Angeles May 28, 2014.(Photo: Matt Sayles/Invision/AP)
Jared Fogle, who built a storybook career pitching Subway, has put the sandwich company in a jam.
Should the restaurant chain sever ties with its longtime spokesman, following a high profile raid on his Zionsville house on Tuesday, just two months after an associate's arrest on child pornography charges?
Or was Subway smart to just suspend its relationship with Fogle while the investigation runs its course, and reassess the relationship after all the facts are known?
From a marketing standpoint, both choices are fraught with complications, marketing experts say.
And it's tough to say whether Fogle's career as corporate pitchman can survive, even if he is exonerated.
Brands are shaped by perceptions, said Tim Calkins, marketing professor at Northwestern University's Kellogg School of Management. The longer that people mention Jared in the same breath as child pornography, that's a huge problem for Subway.Can the hue of your uniforms really make a difference to your organization
When deciding on uniforms for work an important issue to think about is which colour scheme to go for.
Colour can play a key role in the appearance of your uniforms and your general business appearance. Below are our top five key points when deciding on your work uniform:
1. What are your company colours? This is a great place to start and the main point to consider when choosing uniform colour. Consider, there are different ways to use colour - if you can't source suits or shirts in your company colour, you can use custom ties or company scarves as a low price way to get you're branding across. Following are a number of less obvious but equally vital considerations.
2. Approachability vs. Authority. Colour can play a large role on how friendly your staff appear. For example a light shade uniform can come across as more approachable to potential buyers. Client service workers want to frequently interact with the community and need to be approachable at all times. Through using lighter colors this can appear more friendly and crack down obstacles. A straight contrast would be darker shades such as black and navy which can create a more of an arms length or authority look. This can be an advantage for the police and similar roles which benefit from demonstrating an authoritative presence.
3. Does your staff's work role involve possible confrontation? If this is the case then darker shades as pointed out above are perfect to make an impression of authority.
A study in Copenhagen displays just this - by changing their uniforms from green to dark navy, attacks on parking attendants went downward by 75%!
4. Casual vs. Professional. Colours can as well differentiate work uniforms to appear either casual or professional. Warmer, lighter or more fashionable colours can appear more casual and even offer a cooler corporate image; yet sensible casual is a tricky thing to heave off. Alternatively darker shades like as navy, charcoal and pinstripes can create a more efficient, smart, professional image. This is great to consider as you will want your uniforms to reflect your corporation image.
5. Think how your employees will feel in the new uniform colour - The option of fluorescent pink shirts might have appeared good on the drawing board, but are your male workers going to be happy wearing this new look?
I hope this has been useful and something to bear in mind when considering new uniforms.??an the latest fitness gadgets improve your fitness in 2012
Lytess Slimming leggings say they can reduce the size of your thighs and bottoms just by wearing them.
Have you made your New Year's resolution yet? Many of us will be vowing to get fit in 2012 whether it is by signing up to the local gym, taking up a fitness class or becoming more active in our day to day lives.
And it is the perfect year to improve your health. With the London Olympic Games next summer there is no better inspiration to shed those Christmas pounds.
For me this is how it starts. I'm positive that this year will be the year that I will lose weight, tone up and generally feel fitter. The reality is that this upbeat attitude will dwindle and then quickly disappear as soon as I find that the fitness regime I felt so elated about is hard work, painful and is slow to produce any visbile results.
Regular Life Matters readers will know that I have tried many fitness fads over the years. There were the MBT trainers that say that they can tone your body as you walk and the Nike+ Sportsband and Nike Vomero trainers that act like a virtual running club so that you can see how your fitness levels are improving. Then there was the challenging task of having a personal trainer for four weeks to help me kick, punch and run my way to fitness and the less taxing i Joyride which was a bit like a bucking bronco.
The says that it can improve your abs, get rid of bingo wings and tone your body.
All of these fitness regimes came and went; I didn't stick to any of them. That is, maybe, until now.
Every year fitness gadgets come to market all claiming that they can help you stick to your New Year fitness resolution. This year is no exception. However, this year it seems that the gadgets have got a little easier.
First of all there is the , which says that it can burn 300 calories in ten minutes, all you need to do is stand on it.
Then there are the Lytess slimming leggings that promise slimmer hips and thighs in 18 days. And finally the , a handheld gadget that says it is super addictive and can tone arms, abs, back and shoulders with minimum effort.
Never one to turn down a challenge, especially if it helps me get fit and look toned without gasping for air, I tried out all three. Here are the results:The hype: Just by standing on the vibrating plates you can burn up to 300 calories in ten minutes. The machine can aid slimming, can tone your body and improve general fitness as the vibrations make your muscles contract and relax up to 50 times a second. The machine is said to give a high speed workout without having to set foot in the gym.
The reality: Standing still on the machine while it went through a ten minute programme of varying vibration speeds I could feel my love handles and the tops of my thighs jiggling with the vibrations.
The programme consisted of a warm up, full on exercise routine and then a cool down, the differences between each set are distinguished with differing vibration speeds. After seven minutes in the tops of my thighs started to sting and it felt as if it could be working. After the workout finished and I stepped off the machine my legs soon felt back to normal and it felt like I hadn't exercised at all.
The only effect I felt throughout the exercise program was the stinging sensation in my thighs and a tingling feeling for about five minutes after the program finished. I didn't feel sweaty or out of breath, but I also didn't feel the eurphoria of finishing a traditional workout.
I also didn't have to remember to bring my gym kit with me as the workout can be done in your clothes (you just have to remove your shoes).
I would have to try more sessions to see if this makes any difference to the way I feel and look (it is recommended to have 30 40 minutes of usage per week). However, if this is the future of fitness sign me up!
Available at: Sole Sensations, which has beauty salons in St Stephen's Street, Norwich and the Victoria Arcade in Yarmouth.
A ten minute session costs 4 or you can book unlimted monthly use for 35. If you are a member of a slimming club you can get a session for the discounted price of 3 or a monthly price of 30.
Lytess slimming leggings
The hype: Leggings that contain caffeine and shea butter in the fabric to help reduce fat on your thighs and improve the look of your skin cellulite beware. If you wear them for eight hours a day for 18 consecutive days you can lose up to 2.2 inches from your hips and 1.2 inches from your thighs.
The thought of wearing the same pair of leggings for 18 days didn't really appeal, but to test out the leggings I made the sacrifice and washed the leggings every evening for two and a half weeks so that they were ready to wear the next day.
Before I started the experiment I measured around my hips and thighs. I wore the leggings for more or less eight hours a day under trousers, traditional leggings, as tights under a dress and in bed under my pyjama bottoms.
After a few days I noticed that my skin had a smoother texture, but even after two and a half weeks the stubborn cellulite was still there.??an the Shooting Stars Help the Foamposite Bounce Back
It no secret that the Foamposite line is in a very different space than it was just a couple of years ago. When the Nike Air Foamposite One was first given the retro treatment back in 2007, the model benefited from a long absence from sneaker shelves and was suddenly a commodity silhouette. The return of the that year set in motion a huge wave of Foamposites over the next couple of years that had the sneakers enjoying sell out status. There were House of Hoops exclusives, coveted releases like the and Red and more that all proved that the sneaker world at large had finally fully come around on the groovy, space age sneaker.
Things all changed when Nike finally decided to go the graphic route with the 2012 Nike Air Foamposite One and pairs. Madness ensued, the shoes were impossible to get a hold of, and Nike figured that the world was ready for more pairs in the same vein. Since then, these graphic styles have come to dominate the output of the Foamposite line. On top of that we seen more of the sneakers than ever before, which has sort of knocked them down a notch from their once sell out status. Looking back across the past year, the Nike Air Foamposite One stands out as the sole pair that required a real chase, but shoes like the Weathermans, Thermals, Safaris, and more ended up sitting at shelves, wondering why they weren being picked.
Could the Nike Air Foamposite One Stars boost the line back up that former spot of glory? They certainly do a good job of toeing the line between the graphic and solid colored realm, and they also a call back to the Orlando colors that should satisfy the purists. Plus, they been around as a PE for a while now and have been marked as coveted since Mr. Hardaway first showed them off. Continue reading for a new set of images on the 2014 Stars Foamposites and then tell us if you think this is a step in the right direction for the line, and let us know what moves should be made in order for the Foamposite to regain its status as one of the most coveted sneakers in the world. Make more styles similar to the red doernbechers. I would love a style like this in southbeach blue (Kinda like the Lebron 8) or even a Smokey Gray/White/Black combination. If the most coveted basketball shoe of all time the Jordan 11 can be set at this price, then every shoe should be set at this price. I never understood that logic. I guess it's the materials used. But for a lot of folks, they can care less about the material, they buy the hype that comes with the shoe as to show off their status to their peers. Prime example are the Jordan 1s probably the cheapest shoe to make. People dropping 0 for those Bred's that just came out. It's not the material, it's the hype and design.
What Nike needs to do to bring Foamposites back.
1)Bring the price back down. 250 for the shoe is insane when I first started copping foams retail was 190
2)Bring the quality back. if Nike is going to charge 250 they need to bring the quality up a notch put them in a special box or paper or something
3)Don't be afraid to retro release from 02 08 2002 pearl color way is a beautiful shoe, dr dooms, and Carolinas.
4)GET RID OF GRADE SCHOOL SIZE FOAMS the kid size foams look horrible and i see girls wearing them too. foams used to be a luxury and you would be lucky if you found size 6 or 7 anywhere. last thing you want is a 7 year old kid with the same shoe as you.
5) spread the releases farther apart, release more exclusives
6) Fire who ever came up with elephant print pros who ever created that garbage must've been tripping on acid.
7)chill out with the graphics on foams
8) flirt with the colored clear and solid soles kinda like the cough drops and the varsity red bottoms
shooting stars in my opinion is a great shoe but don't release them in kid sizes
Um May be. They need to go back too keeping it simple with the colors. Then maybe, maybe they can make a come back! Because when I copped my perspectives they still had safari foams on the shelves and the new silver lime foams. No line on a Saturday morning. Only people going in was for 3s. Foams fell off in my opinion, they need more. Maybe a upgrade, add more carbon fiber. Put designs under the icy soles or just cut back on how Many are being made. Like a new foam every week. Maybe it's our fault, who knows.??an This Shoe Make You Jump Higher
Tremendous hype has been circulating on the Internet about a state of the art shoe which claims to make you jump higher. Do you guys remember a shoe which made headlines in the 90's called The Catapult? It was the LA Gear equivalent of Nike Air Jordan. Now twenty years after, another shoe designed and released by Athletic Propulsion Labs (APL) called Concept I, claims that it can dramatically increase vertical leap.
Yes! These are probably the best looking basketball shoes I have ever seen. BUT.
The APL Concept I prides itself with their patent pending Load N' Launch technology which allegedly makes you jump higher. The principle behind the technology is that the Load phase of the device captures the maximum amount of energy from the compression caused by exerting pressure while the Launch phase releases the energy captured through the propulsion stage to increase vertical leap.
In late 2010, the Concept I got a much publicized advertising boost when NBA Commissioner David Stern banned the use of the shoe in the 2010 2011 season due to unfair advantage. The commissioner probably bought shares of APL stocks before announcing this. Obviously, sales of the Concept I shoes shot through the roof.
Let's put things into perspective. Does it really work? I asked a friend who bought and tried the Concept I if the shoe can really increase vertical leap. I got a short and brief reply. He said the shoe is no different from Nike, Adidas, or Reebok. Don't waste your money! He bought it online for 5. By the way, their initial price was at a whopping 300 effing dollars. Man! The most expensive shoes ever is the Nike Foamposite Pro which were priced at 0 way back in 1997.
As you can see, the hype surrounding the APL Concept I shoes have rapidly dwindled down. They lowered their price from 0 to 5. Sales probably dropped as quickly as it soared after David Stern's announcement. Many of you came across this article because you want to be able to jump higher and dunk the basketball. Sadly for you guys, as with all other things in life, there are no shortcuts and secrets on how to increase vertical leap. All you have to do is follow the traditional way of exercising your leg muscles, follow a nutritional plan, lift weights to strengthen your core. Hard work and perseverance will play a critical role on how and when you will be able to dunk that basketball for the first time.??an we afford to eat ethically
Last month, a report from England found sales of some organic food had fallen up to 31 percent. Ethical food advocates have been worrying about a similar trend in this country since the recession began: Just as the need for better food choices became more widely accepted, our economy fell apart, and consumers who once considered free range, a dozen eggs a necessity may start eyeing the caged hens carton for half that price. A recent National Review column argued that organic food was, in fact, expensive luxury item, something bought by those who have the resources. had wondered about the elitism of ethical eating ever since I started reading about the movement in books like Omnivore Dilemma, Food Nation and Politics. When Alice Waters told Americans that they could dine better by forgoing cellphone or the third pair of Nike shoes, my monthly cellphone bill totaled zero and I owned just one pair of sneakers. When Michael Pollan urged citizens to plant a garden, I was living on the 10th floor of an urban apartment building. When Barbara Kingsolver wrote in Vegetable, Miracle that sustainable cooking could be thrifty, her recommendations included a plot of land and a second freezer that I didn own. My kitchen had the dimensions of a medium size walk in closet. And I was better off than many in my neighborhood.
At honest moments, though, I suspected my reluctance to seek out organic rutabagas was more lazy than practical. So last year, when global food prices began to soar, I devised an experiment: My husband and I would eat conscientiously for a month, not just on our regular grocery allotment but on the government defined, food stamp minimum: 8 for two people in our hometown of New Haven, Conn. We would choose the SOLE est products available that is, the sustainable, organic, local or ethical alternative. We would start from a bare pantry, shop only at places that took food stamps and could be reached on foot, and use only basic appliances. The test would mean some painful changes; gone was my husband customary breakfast of Honey Nut Cheerios and our favorite dinner of pepperoni pizza. But it would answer that nagging question: When shopping for food, did I have to choose between my budget and my beliefs?
Challenges began on my first grocery trip, where staples required some massive outlays of cash. It was anxiety inducing to shell out a jar for organic spices, even after I pared down my shelf to salt, pepper, oregano, basil, curry, cumin, chili and cinnamon. (I also bought some garlic, soy sauce and red wine vinegar, though these were non local organic; I justified the carbon footprint not to mention the price with the thought that cheap eaters need to fill up on flavor.) It was frightening to spend on a small bottle of organic olive oil in hopes it would last all month. The costliest decision was meat; I didn want to impose a completely vegetarian diet on my carnivorous husband or on and off carnivorous self, but the frozen slabs of grass fed steak at the farmers market seemed tough to manage. Instead, I bought a small free range chicken for about and a scant pound of local ground beef for about , knowing that this, along with some sustainable canned fish, was our allotment of animal flesh for four weeks. Even less expensive purchases demanded worry and adjustments; the price difference between organic fruits and vegetables, for example, prompted me to switch apples for carrots in my packed lunch.
The real work began when I lugged my haul home. The chicken had to go far: After roasting my scrawny looking bird in the most basic way a smear of oil across the skin, a sprinkle of salt and pepper I sliced, hacked and pulled every piece of meat I could find off the bones and then simmered the carcass in a pot for basic stock. (I saved the fat for cooking.) Along with the meat, this broth was divided into meal size portions and stored in my freezer for soups, sandwiches and dinners to come.
I then tackled the beef, which had to be stretched, too. The right choice, I figured, was chili, not just because my husband and I both love it but also because it a thrifty dish especially if you use dried beans. I hadn before my test month, I confess, but once I did, I discarded the intimidating time charts that had stymied me and relied on a basic process of soak, then cook. Beans are forgiving. The first of my merciful batches went into a big pot along with the ground beef, some organic onion and tomatoes, and lashings of garlic and chili powder; the result smelled as good as meatier versions. It also found a place, in divided portions, among the containers of my now crowded freezer.
The last of my initial challenges was bread. Before the experiment, I purchased our loaf bread that kind with about 30 ingredients in 12 perfect slices and three layers of plastic packaging but my experiment proved that it not hard to fix something with better flavor and the same approximate shape for a lot less money. It doesn take much energy, either; by now, all those who can type the words
Bird, beans, bread: I felt better already. It took a lot of time to fix that much most of the month first Sunday. Yet after this bout of shopping and chopping, I spent no other concentrated stretches on food preparation in the remaining four weeks. The biggest change in my culinary efforts wasn the amount of time but its placement; I was always working ahead. habit of wondering what was for dinner. Now, I could walk in the door at the end of my workday sure of what we would eat.
So what did we eat? Breakfasts were easy: One tutorial, and my husband agreed that cooking organic quick oats in the microwave was nearly as easy as pouring out cold cereal. Add raisins and a dash of cinnamon sugar and it tastes even better. Fair trade, organic coffee and tea allowed us each to maintain our caffeine injection of choice. Lunch, too, was straightforward; we ate dinner leftovers, sometimes, or went with a standard sandwich of organic peanut butter on homemade organic bread. I also made several big batches of spicy black beans and rice that I kept in a pot in the fridge and spooned into single serving Tupperware for midday meals.
Dinners demanded more variety and thought. I got help from blogs and stories about schemes similar to mine (Rebecca Blood is the best I found) and looked especially closely at the USDA brochure of and Tips for Healthy, Thrifty Meals, since I assumed it would provide the most accessible advice. The government recipes proved disappointing, though, since they often presumed larger economies of scale than I could manage and relied on processed items or factory cuts. I also disliked the sense of compromise in USDA recommendations, which supposed that those on a budget should be satisfied with a bland casserole that would never aspire to the flavor of real lasagna.
I set the government recipes aside, then, and copied out inspirational passages from two other sources. Fisher, who began to Cook a Wolf during WWII rationing. The book is my favorite from her shelf because it links her sometimes self satisfied gourmandism to a stubbornly practical spirit. A little problem like poverty is not going to prevent Fisher from enjoying her meals. Her homage to a piece of whole wheat toast is a lesson in how to savor the basics, and her advice about preserving vegetable juices recommends pouring them into an old gin bottle: I loved the idea of a low cost lifestyle that depends on such bottles just lying around.
I loved, too, the equal and opposite approach in my second nourishing source, the cookbook. Like Fisher, though, Longacre presents thrifty eating as a deliberate, intelligent decision in her case, choosing a world with more justice and less anxiety.
Frugal eating can also be a course in cosmopolitanism not the worldliness that comes from fusion cuisine at wine paired prix fixes but the kind in which you learn more about how the rest of the world actually eats. Once I put aside make do recipes, I had to seek out dishes that are inexpensive in their genuine forms, a search that took me around the world as it provided a plethora of options. It more heartening to prepare a spicy biryani than it is to assemble the nondescript of economy cookbooks, even if both are built of rice and vegetables. And it more pleasant to announce a biryani as you serve up plates, or to sit over its final forkfuls as you talk through your partner day. You not getting by, all of a sudden, so much as having dinner.
The dinners I have in mind all use the common, cheap staples of global cuisine: Almost every culture has one or two time tested options based on beans, whole grains and pasta as well as several versatile methods for cheap vegetables and several adaptably thrifty types of soup or stew. The lentils of Indian dal, for example, are not those of the Middle Eastern mujadarra, but they both do wonderful, easy things with a sustainably grown legume that goes for about .50 a pound. I simplified a lot, and I ignored some specific ingredient directives; the same organic brown crop grown two states away made both my Chinese fried rice and Italian risotto. But that the point: a kitchen of cosmopolitan simplicity lets a cook employ the often repetitive offerings of farmers markets and local production without going out of her mind with monotony.
There were tribulations, naturally. I missed some baked goods, though we had a small bit of fair trade organic cocoa for treats. Even more painful was our decrease in dairy; buying ethically meant cutting back to just a sprinkle of cheese on the top of dishes or a few shavings on a sandwich. We found, though, that good local cheddar really is more flavorful than the cheap supermarket stuff; so is organic whole milk a small splash on hot oats provided more uplift than the soggy skim lake that once drowned our cereal pellets. Plus our discovery of better flavors was accompanied by revelations of new ones, as we tried and enjoyed things like anchovies, parsnips, polenta, sardines and scapes. Eating sustainably and frugally forces you to challenge preferences and resist ruts, since you pretty much have to buy any available item that cheap and well grown. Thrifty habits thus helped my husband and me to dine more adventurously, and we felt pleasantly surprised more often than deprived.
Our test methods wouldn work for everyone, I know: I relied on the sort of reasonably flexible schedule that is a luxury in far too many households, and I started with some basic cooking knowledge. (As Salon critic Laura Miller recently suggested, food advocates may need to think more about the skills as well as the funds that are required by ethical eating.) Yet our four week hypothetical did provide a feasible way for my husband and me to eat sustainably long term: When the month finished with a magisterial .20 left in the cache we decided to stick with most of our experimental changes. We now eat slightly larger quantities of meat, fruit and cheese, and pepperoni pizza is back in the menu rotation. But apart from that pepperoni (and I still looking for an ethical source), I yet to purchase any recurring items that aren SOLE justified, and our grocery bills have stayed lean.
Our meals have stayed varied, too, as sustainable grocery shopping pushes me toward regular minor novelties: making tortillas from scratch with organic flour, toasting the seeds I scooped from my local pumpkin, bringing home the variety of farmers market kale with the super crimped leaves. These sorts of practices no longer seem like a statement or an effort. In fact, they seem natural enough that the one question I left with is: Why didn I start cooking and eating this way sooner???an winning really take care of everything in Tiger Woods' life
As prodigal golfer Tiger Woods resumes the world's No. 1 ranking, his chief sponsor, Nike, unveiled a slogan Tuesday that provokes robust debate on what is redemption and has Woods attained it.
Winning takes care of everything is what Nike declared on its social media outlets after Woods completed his long climb back to the top ranking, more than three years after his extramarital affairs ruined his marriage and embarrassed him. Woods and ex wife, Elin Nordegren, have two children.
Many fans and consumers are now raging against the new campaign by Nike, which stood by Woods in his fall from grace as most other sponsors dumped him.
Will not buy anything Nike again, wrote Melissa Santa Cruz of Wisconsin on Nike's Facebook page.
THIS AD MAKES ME SICK! wrote Julie Drake, a high school teacher who said she will use the ad for a classroom discussion. Shame on you!
12 photos: Photos: Sports redemptions
Sports redemptions Muhammad Ali won the world heavyweight championship in 1964 over Sonny Liston. armed forces. His passport is revoked and the boxing association strips him of his title and effectively bans him from competition for more than three years. Ali returns to the ring in 1970 and four years later reclaims the heavyweight title belt with a victory over George Foreman in the Rumble in the Jungle in Zaire.
3 of 12
12 photos: Photos: Sports redemptions
Sports redemptions Andre Agassi won the Australian Open in 1995 and the gold medal at the 1996 Summer Olympics in Atlanta. But in his autobiography, he admits to be introduced to crystal meth in 1997. I can't speak to addiction, but a lot of people would say that if you're using anything as an escape, you have a problem, he was quoted as saying about the drug use. Open that year.??an you get fit with a gadget
In the fourth part of our how to improve your life in 2010 EMMA HARROWING and EMMA LEE try out the latest fitness gadgets you can buy to help improve your fitness levels. But do they work?
Wii Fit Plus, 87.99, Argos Extra, the Mall, Norwich
The hype: Billed as the gadget that can get even the most dedicated couch potato active, Wii Fit Plus is the first computer game to be endorsed by the Department of Health.
The follow up to Wii Fit, it's your very own personal trainer. As well as helping you lose weight, the games are specially designed to improve your balance, co ordination and core strength in the comfort of your own home.
To start you need to get kitted out you need a balance board, which plugs into a Nintendo Wii console, plus the game disc.
Before you get fully up and running, the board measures your vital statistics to work out your body mass index and Wii Fit age, so that it can chart your progress.
And if you want to you can set yourself a goal, such as losing a couple of pounds in weight in a month.
There's a wide choice of activities in four categories aimed at different areas balance games, aerobic exercises, muscle workouts and yoga. Then there's a 'training plus' area of exercises to promote mind and body co ordination.
The reality: One of Wii Fit Plus' selling points is that it has family wide appeal. So to make sure it got a proper workout, Joe and Esme Dickinson, aged nine and eight, gave it a try. Both youngsters love sport and computer games, so for them this was the perfect combination.
Esme particularly liked the hula hoop game, while Joe seemed to be a fan of all of them and was practically glued to the board.
For a more grown up workout, I tried out yoga. I've had a go at one of Geri Halliwell's yoga videos a couple of times, but found it hard to follow and impossible to know whether I was doing it right.
The great thing about doing yoga on the Wii is that the board can sense whether you're holding the pose in the right place. And you can master them at your own pace.
For me personally, it seems a good alternative way to get some exercise on cold winter nights when I can't get out for my run as usual. And the youngsters loved the fun and imaginative games.
My only criticism would be is that as well as the Wii console, you also need the game and a balance board which retails at just under 90, which makes it a bit of a pricey alternative to lacing up my trainers and getting out in the fresh air.
I Joy Ride, 425, John Lewis
The hype: Get all of the benefits of horse riding in the comfort of your own home with the innovative I Joy Ride. The machine emulates the experience of riding a horse with an adjustable three way motion which is said will challenge and work your core muscle groups. The machine is said to tone your abs, inner thighs and bottom.
The reality: The thought of sitting down while exercising was appealing. The I Joy Ride comes with a DVD to guide you through various exercises you can do while the machine is in motion.
When I plugged in the machine and switched it on it felt like I was sitting on a horse as the lower half of my body continuously moved. The exercises on the DVD were easy to do, although some of them were more challenging than others especially when you set the machine to a higher speed and you needed to use your inner thighs to hang on.
As the most expensive gadget we put to the test my only reservation is that it's a hefty investment if, as is the case with some fitness gadgets, you are only going to use it for a few weeks. However, after a 15 minute workout I certainly felt as if I had exercised. My bottom, inner thighs and abdominal muscles were sore for a few days afterwards but it was easy to see how regular use could help tone up these problem areas.
Wobbleboard, 29.99, Heroes on Bridewell Alley
The hype: The wobble board gives you a complete gym workout says Spencer Rodriguez from Heroes health and fitness on Bridewell Alley. Regular use of a wobble board will improve your balance, increase core strength and improve the range of movement.
The reality: Hmmm trying to get onto the board was a big challenge. The board reminded me of the Trimball popular in the early 90s where you stood on a round board, squeezed your feet around a ball and bounced up and down. The only problem with the Wobbleboard is that there is no ball to hold onto.
The 40cm board can be adjusted to angles between 19 and 23 degrees, the higher the angle the harder it is to balance on the board. Even when set at the lowest level it took me a whole week to balance on the board without falling off or wobbling too much. Then it took me a few more days to actually manage a squat on the board let alone any other exercise so it does take some perseverance. I didn't really notice whether or not I had got fitter just by using the wobble board, but the fact that I finally managed to stand up straight on the board meant that I had improved the strength in my back and stomach, which is good for posture and overall fitness.
Nike+ Sportband, 40 and Nike Vomero trainers, 90, Pilch
The hype: Improve your fitness levels with a virtual running club. The Nike+ Sportband is a device that can tell you how quickly you are running or walking, how long you have been running or walking for and how many calories you have consumed while exercising. The band can also be plugged into a computer so that you can monitor your progress online. Here you can also get tips and advice on how to improve your performance, burn more calories and get maps to plan out different routes.
The reality: The Sportband works best when used with a pair of Nike trainers which has a pocket embedded into the sole for the Sportsband chip to slot in (although you can buy a pocket that can be attached to any pair of trainers or lace up shoes). The chip is calibrated to a wristband with an easy to read display which tells you how far you have run, how long you have run for and importantly how many calories you have burned.
Before you start using the Sportband it's important to calibrate the band to the chip. This can be done by signing up to the Nike+ Sportband website.
I decided to use the device to see if I could improve my fitness performance just by walking to and from work. I wore the trainers to and from work for a week and uploaded the data into the Nike+ Sportband program online. Although the advice online is mainly targeted at runners I managed to tailor the tips to suit my level of fitness. After one week I managed to walk quicker and more effectively improving my fitness levels. I even managed to burn a few more calories just by improving the speed and the way I walked.
The fitness device is easy to use and can help you incorporate exercise into your daily routine, which is a major plus for someone who struggles to stick to an exercise regime.??an you match the trainers with their celebrity owners
Shoes of dozens of styles, sizes and values make up an exhibition opening in London on Thursday. The show, Sneaking into Fashion, charts the rise of the trainer from a 1917 pair of Keds, the shoe credited by many with launching the modern sneaker, to a pair of Nikes designed by Kanye West, another pair of which sold on eBay last June for 56,000.
Tory Turk is a former stylist and the curator of the exhibition, put on by the Javari retail website. While she wouldn't qualify as a sneakerhead, the name given to collectors whose interest can border on fetish, she understands the allure of the trainer.
Designers speak through trainers to represent the zeitgeist so that collectors feel they are somehow preserving popular culture, the 28 year old says. Young people also use trainers to express their identities, and brands target them, inspiring loyalty.
Russell Gater, 38, is a Nike man. Specifically, pre 1984 Nike or Blue Ribbon (as the company was known until 1978) running shoes. He is among the world's most serious collectors and has more pairs than he can count, much less wear (thousands, he suggests). Why?
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